You have the option of providing information to us anonymously, unless we consider that it would be impractical for us to deal with you anonymously. However, a consequence of not providing your name or address may be, amongst other things, that certain products or services may not be available to you or that we may not be able to respond to your enquiry.
At or before the time we collect your personal information, or, if that is not practicable, as soon as practicably afterwards, we will notify you of certain matters about which we are required to notify you in accordance with the APPs, including, but not limited to, our contact details, the purpose for which we are collecting your personal information and the consequences for you if you do not provide the personal information to us.
We try and collect personal information directly from you. However, we may collect personal information from third parties.
Personal information obtained from you directly
Reckitt collects personal information that is reasonably necessary for, or directly related to, Reckitt’s functions and activities which includes the marketing and sale of products to consumers. When you visit our Website, submit an enquiry, enter a competition or other promotion carried out by us, or call our Consumer Relations centre, Reckitt may directly collect personal information such as your name, company and title or position, contact details such as telephone number and postal or email address, age, date of birth, household information, complaint details and any other information relating to you which you may provide.
Personal information may also include sensitive information (e.g. any information about your racial or ethnic origin, political opinions, religious beliefs, sexual orientation, health information etc.). We generally do not wish to be informed of a person’s sensitive information. We will not collect sensitive information unless we obtain your express consent to do so.
Personal information collected automatically
Secondly, some personal information may be collected automatically when you visit our Website, such as information collected by cookies and other technologies on our Website. For example, when you visit our Website, we may send a ‘cookie’ to your computer. This is a small data file stored by your computer to help improve functionality or tailor information to provide visitors with more relevant pages.
Personal information collected this way may include, but is not limited to, information about your device or browser, information about the way you use our Website, such as the website that referred you to us, words in search engines that led you to our website, your IP address, browser type and language, and access times. We may also collect navigational information about the hyperlinks you click on, the pages you visit, and any other actions you take in connection with the Website. We may also combine your navigational information with your personal information. We may also analyse Website traffic to identify what visitors find most interesting so we can tailor our Website accordingly.
Please note that we have no control over third-party service providers which may use cookies on our sites.
From time to time, we may also use third party analytics services such as Google Analytics Advertising Features. We may use this technology to obtain an additional set of user data such as the location, gender, and/or age bracket of the website user which does not identify the user. We may also use these technologies to deliver relevant promotional and other targeted information to you on our Website and other third-party websites based on your use of our Website.
Where you have provided your personal information and explicitly consented to receiving digital communications from us, we may include you in our targeting of Custom Audiences (e.g. Facebook Custom Audiences of Google Customer Match).
You may request that you be removed from this level of targeting by contacting us directly (see contact details below).
Each third party advertising partner (e.g. Facebook, Google, AdRoll, etc) offers an opportunity for you to opt out of these features or this level of targeting. For example, you may opt-out of the Google Analytics Advertising Features by changing your settings in Ad Settings, Ad Settings for mobile apps, using the Google Analytics Opt-Out Browser Add-on, or any other means available.
Personal information obtained from other sources
Lastly, we may also collect personal information from other sources, such as our agents or trusted business partners.
Personal information collected this way may include income level, your interests such as hobbies and pets, consumer and market research data, purchase behaviour, publicly observed data or activities such as blogs, videos, internet postings and user generated content.